(From left to right) Co-founder Arvind Jain, Director Pawan Jain, Cricketer Ravindra Jadeja, co-founder Himmath Jain.
| Photo Credit: Special arrangement

AS-IT-IS Nutrition, a sports nutrition company, said it would clock a Gross Merchandise Value (GMV) of ₹300 crore in 2025 owing to growing sales of its ATOM range of products.

The company has launched a new campaign for this range featuring cricketer Ravindra Jadeja. 

“The ATOM range is a line of sports nutrition products designed for athletes and fitness enthusiasts offering formulations to boost performance, recovery and strength,” the company said.

Ravindra Jadeja said, “Greatness is achieved through consistent hard work, discipline, and a refusal to give up on your dreams. AS-IT-IS Nutrition shares this commitment to excellence, and their ATOM range is a testament to that dedication.”

Arvind Jain, co-founder, AS-IT-IS Nutrition, said, “Our rise from a homegrown brand to India’s third-largest sports nutrition player highlights our dedication to quality, authenticity and innovation. Partnering with Ravindra Jadeja for the ATOM range is a major milestone in our journey.”

Himmath Jain, co-founder said , “We have always believed in empowering athletes and fitness enthusiasts with premium products. The ATOM range embodies this vision.” Pawan Jain, Director said, “Our growth is a reflection of the trust our customers have in us.”