Wittner, the iconic Australian women’s shoe brand founded in 1912, has entered administration as surging operational costs and declining sales forced the century-old company into crisis.
Wittner Group Holdings, along with its trading arms Wittner Retail Australia and Wittner Retail New Zealand, has appointed Deloitte administrators Sal Algeri and David Orr to oversee a sale or recapitalisation of the business. The brand, once hailed as Australia’s first mail-order footwear company, will continue to trade as usual during the process.
Established by HJ Wittner, the company had enjoyed a strong reputation and steady profitability in recent years, leading to its acquisition by British firm Hilco Capital, which also owns Cue Clothing. However, like many Australian retailers, Wittner has been unable to withstand the economic pressures of 2025.
“Growth in sales has been eroded by cost pressures from rising wages and occupancy costs, and more recently challenging trading conditions and supply-chain disruptions,” Wittner management said in a statement.
Despite efforts to boost revenue through online channels and expanded concessions in department stores like Myer and David Jones, the brand’s profitability was undermined by surging labour and utility costs.
Administrator Sal Algeri acknowledged the shock for employees and customers: “We understand the appointment of administrators will be particularly concerning to Wittner’s employees, as well as the very loyal customer base it has built over decades.”
He added that operations would continue while Deloitte undertakes an urgent review and invites offers from potential buyers.
Wittner currently operates more than 20 standalone stores across Australia and New Zealand, in addition to 25 concessions in major retailers. Its products are also sold online via platforms including The Iconic.
Wittner’s collapse is the latest in a string of retail shutdowns, with Mosaic Brands recently announcing the closure of Millers and Noni B — impacting 900 jobs — and Jeanswest closing more than 90 stores nationwide.
Wittner’s directors said they would work closely with administrators to “achieve the best outcome for the business and its stakeholders.
